Wednesday, May 6, 2020
Internet of Things for Approaches and Research - myassignmenthelp
Question: Discuss about theInternet of Things for Approaches and Research. Answer: The best interface for a system is no User Interface- The screens that are used in this present day are totally depended on unnatural constitution. They are diminishing in nature and are also inhumane (Bertino, 2016). More amount of knowledge is needed to use the user interface. More amount of money and as well as time is also required to use the user interface. Two examples of where user interface is not useful are: Parking sign that are used in Los Angles in which the data is overloaded. Mystery Meat Navigation is the site that does not show the destination of the link until when the user takes the cursor on it or clicks the link. Security from IoT devices- The security that are provided from the Internet of Things devices are- Confidentiality- The confidentiality of the data is kept secret by the IoT devices. The data that is present in the server of the devices are needed to be kept secret. Freshness- The devices keep the working of the devices fresh so that the new user can get a chance to use the device in a new way. Integrity- The integrity of the data should be maintained. It is to be seen that the data remains as original when it is send to receiver from sender (Velandia et al., 2016). The content of the data should not change. Authenticity- The authentication of the data should be secured. It must be seen that original user uses the device and that is not used by some hackers or intruders. Availability- The device is available for the entire authenticated user who uses the devices. It must be seen that the entire user uses the device smoothly an in a secure way. Privacy from IoT devices- Mainly of two types of privacy is achieved from the privacy of IoT devices- Data Oriented Privacy and Context-Oriented Privacy. Data Oriented Privacy- Data of a asystem is controlled by the data oriented privacy. This has two categories in particular. External type- in this external type attack, unauthorized person not authorized with network knows about the data communication that is connected between the sensor nodes (Hecht, 2015). Internal type- in internal type attack node of the network first of all captured and then the network is reprogrammed by an attacker who gets access on the network to receive all data of the network. Internal attack is much more dangerous than external type attack. Context-Oriented Privacy- Context oriented privacy protects the information that are contextual in a network. The time and location that are transferred over the server signals falls under the contextual information. Contextual data mainly depends on transmission control devices. Triggering time of the application: 1s The propagation of round trip delay between application and sensor: 12ms Time to process each request: 3ms Time taken to send or receive any data: 2ms The total time that the application takes is: 1ms + 12ms + 3ms + 2ms = 18ms he budget of time that is saved is 18ms. Since the budget time which is saved is 18ms, the present model is less efficient than the application model that is proposed. Neilsen law states that the bandwidth that is available with the connections of high end broadband will increase by half of its available bandwidth each year, which leads to compound growth of 57x in capacity in ten years (Miguelez, Esser Slowik, 2015). Neilsen proposed that the connection of high end broadband will get higher by 50% every year whereas Moore stated that in 18 months it will double itself. The law stated that Jakob Neilsen stated is 10% less than the law that is stated by Moores Law. References Bertino, E. (2016, December). Data privacy for IoT systems: concepts, approaches, and research directions. InBig Data (Big Data), 2016 IEEE International Conference on(pp. 3645-3647). IEEE. Hecht, J. (2015).Understanding fiber optics. Jeff Hecht. Miguelez, P., Esser, S. M., Slowik, F. (2015).U.S. Patent No. 8,958,694. Washington, DC: U.S. Patent and Trademark Office. Velandia, D. M. S., Kaur, N., Whittow, W. G., Conway, P. P., West, A. A. (2016). Towards industrial internet of things: Crankshaft monitoring, traceability and tracking using RFID.Robotics and Computer-Integrated Manufacturing,41, 66-77.
Friday, May 1, 2020
Harvey told me never to lose belief Free-Sample for Students
Question: Write a Story that begins with the First line Harvey told me never to. Answer: Firstname Lastname Instructors Name Course Number Date English Essay Harvey told me never to lose belief in your own self. He told me that if you had your own goals and you want to reach your target then there will be a number of obstacles in your way. Those difficulties can come in the way of people in the society who will always try to bring you down. So, it is important to overlook and ignore those hurdles and keep moving ahead. He then explained me with a small example (Harvey 102). If you want to reach your goals then you should stick to achieve your goal and never try to take your foot of the ladder that you are climbing to kick at the one who is kicking you (Lee Lee 22). He explained further that trying that would only make you unable to climb the ladder and achieve the goal of your life. So, I should keep stepping the ladder while the other ones are kicking at me and trying me to bring down. In this process, the other ones who were kicking me, trying to stand in between the ladder of my success, would be left behind, and you would be able to reach the ladder of success waiting for you at the other end (Harvey 102). According to Lee et al., while you get a number of obstacles in the path of your life you should take it as a challenge and keep on doing your hard work to get success in your life (Lee Lee 22). References Lee, Gyoung Ho, and Kong Joo Lee. "Effect of Application of Ensemble Method on Machine Learning with Insufficient Training Set in Developing Automated English Essay Scoring System."Journal of KIISE42.9 (2015): 1124-1132. Harvey, Steve.Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life's Riches. Harper Collins, 2014.
Sunday, March 22, 2020
Thursday, March 5, 2020
The Aztec Calendar Stone - Not a Calendar After All
The Aztec Calendar Stone - Not a Calendar After All The Aztec Calendar Stone, better known in the archaeological literature as the Aztec Sun Stone (Piedra del Sol in Spanish), is an enormous basalt disk covered with hieroglyphic carvings of calendar signs and other images referring to the Aztec creation myth. The stone, currently on display at the National Museum of Anthropology (INAH) in Mexico City, measures about 3.6 meters (11.8 feet) in diameter, is about 1.2 m (3.9 ft) thick and weighs more than 21,000 kilograms (58,000 pounds or 24 tons). Aztec Sun Stone Origins and Religious Meaning The so-called Aztec Calendar Stone was not a calendar, but most likely a ceremonial container or altar linked to the Aztec sun god, Tonatiuh, and festivities dedicated to him. At its center is what is typically interpreted as the image of the god Tonatiuh, within the sign Ollin, which means movement and represents the last of the Aztec cosmological eras, the Fifth Sun. Tonatiuhs hands are depicted as claws holding a human heart, and his tongue is represented by a flint or obsidian knife, which indicates that a sacrifice was required so that the sun would continue its movement in the sky. At Tonatiuhs sides are four boxes with the symbols of the preceding eras, or suns, along with the four directional signs. Tonatiuhs image is surrounded by a broad band or ring containing calendrical and cosmological symbols. This band contains the signs of the 20 days of the Aztec sacred calendar, called Tonalpohualli, which, combined with 13 numbers, made up the sacred 260-day year. A second outer ring has a set of boxes each containing five dots, representing the five-day Aztec week, as well as triangular signs probably representing sun rays. Finally, the sides of the disk are carved with two fire serpents which transport the sun god in his daily passage through the sky. Aztec Sun Stone Political Meaning The Aztec sun stone was dedicated to Motecuhzoma II and was likely carved during his reign, 1502-1520. A sign representing the date 13 Acatl, 13 Reed, is visible on the surface of the stone. This date corresponds to the year 1479 AD, which, according to archaeologist Emily Umberger is an anniversary date of a politically crucial event: the birth of the sun and the rebirth of Huitzilopochtli as the sun. The political message for those who saw the stone was clear: this was an important year of rebirth for the Aztec empire, and the emperors right to rule comes directly from the Sun God and is embedded with the sacred power of time, directionality, and sacrifice. Archaeologists Elizabeth Hill Boone and Rachel Collins (2013) focused on the two bands which frame a conquest scene over 11 enemy forces of the Aztecs. These bands include serial and repeating motifs that appear elsewhere in Aztec art (crossed bones, heart skull, bundles of kindling, etc.) which represent death, sacrifice, and offerings. They suggest that the motifs represent petroglyphic prayers or exhortations advertising the success of the Aztec armies, recitations of which might have been part of the ceremonies which took place on and around the Sun Stone. Alternative Interpretations Although the most prevalent interpretation of the image on the Sun Stone is that of Totoniah, others have been proposed. In the 1970s, a few archaeologists suggested that the face was not Totoniahs but rather that of the animate earth Tlateuchtli, or perhaps the face of the night sun Yohualteuctli. Neither of these suggestions has been accepted by the majority of Aztec scholars. American epigrapher and archaeologist David Stuart, who typically specializes in Maya hieroglyphs, has suggested that it may well be a deified image of the Mexica ruler Motecuhzoma II. A hieroglyph at the top of the stone names Motecuhzoma II, interpreted by most scholars as a dedicatory inscription to the ruler who commissioned the artifact. Stuart notes that there are other Aztec representations of ruling kings in the guise of gods, and he suggests that the central face is a fused image of both Motecuhzoma and his patron deity Huitzilopochtli. History of the Aztec Sun Stone Scholars surmise that the basalt was quarried somewhere in the southern basin of Mexico, at least 18-22 kilometers (10-12 miles) south of Tenochtitlan. After its carving, the stone must have been located in the ceremonial precinct of Tenochtitln, laid horizontally and likely near where ritual human sacrifices took place. Scholars suggest that it may have been used as an eagle vessel, a repository for human hearts (quauhxicalli), or as a base for the final sacrifice of a gladiatorial combatant (temalacatl). After theà conquest, the Spanish moved the stone a few hundred meters south of the precinct, in a position facing upward and near the Templo Mayor and the Viceregal Palace. Sometime between 1551-1572, the religious officials in Mexico City decided the image was a bad influence on their citizens, and the stone was buried facing down, hidden within the sacred precinct of Mexico-Tenochtitlan. Rediscovery The Sun Stone was rediscovered in December 1790, by workmen who conducted leveling and repaving work on Mexico Citys main plaza. The stone was pulled to a vertical position, where it was first examined by archaeologists. It stayed there for six months exposed to the weather, until June of 1792, when it was moved into the cathedral. In 1885, the disk was moved to the early Museo Nacional, where it was held in the monolithic gallerythat journey was said to have required 15 days and 600 pesos. In 1964 it was transferred to the new Museo Nacional de Anthropologia in Chapultepec Park, that journey only taking 1 hour, 15 minutes. Today it is displayed on the ground floor of the National Museum of Anthropology, in Mexico City, within the Aztec/Mexica exhibition room. Edited and updated byà K. Kris Hirst. Sources: Berdan FF. 2014. Aztec Archaeology and Ethnohistory. New York: Cambridge University Press. Boone EH, and Collins R. 2013. The Petroglyphic Prayers on the . Ancient Mesoamerica 24(02):225-241.un Stone of Motecuhzoma IlhuicaminaS Smith ME. 2013. The Aztecs. Oxford: Wiley-Blackwell. Stuart D. 2016. The Face of the Calendar Stone: A New Interpretation. Maya Decipherment: June 13, 2016. Umberger E. 2007. Art History and the Aztec Empire: Dealing With the Evidence of Sculptures. Revista Espaà ±ola de Antropologà a American 37:165-202 Van Tuerenhout DR. 2005. The Aztecs. New Perspectives. Santa Barbara, CA: ABC-CLIO Inc.
Tuesday, February 18, 2020
Natural gas in Saudi Arabia Research Paper Example | Topics and Well Written Essays - 1250 words
Natural gas in Saudi Arabia - Research Paper Example From recently however after compression it is pumped through pipes to its separate refinery. Natural gas like oil and coal are sources of non-renewable energy. The gas is usually pumped up from its underground deposit. It is channeled through pipes to a storage site. Common uses of natural gas include production of heat in industries and residential areas. It also serves the same purpose in the commercial area, in electrical power generation and fueling vehicles. Brief history Saudi Arabia is among the largest Arab states. It is located in western Asia. It is a country that is bordered by Iraq, Jordan, Qatar, Bahrain, United Arab Emirates, Yemen, Oman. It lies between the red sea and the persian gulf. It has a total surface area of 2.25 million square kilometres.It has population of 27 million people as per 2010 estimates.It is the 46th largest country in the world by population. Its yearly GDP is USD 733.14 billion as per 2012 estimates. This country is one among the leading worldâ â¬â¢s energy producer. It produces over 10 million barrels of liquid petroleum per day. A large percentage of this oil is exported. 90 % of the income of this country comes from petroleum exports. Saudi Arabia has approximately 260,000 million barrels of known oil . ... Major natural gas exporting countries are Algeria, Norway, UAE, Russia and Canada. Reserve estimation. Saudi Arabia is estimated to hold natural gas reserves that are 4.14% of the whole world. This is 7,835 bcm .50% to 60% of the natural gas in this country occurs with other petroleum deposits. The other percentage occurs combined with sulfur. Only a small percentage is developed from this mixture. In the worldââ¬â¢s ranking its natural gas reserves are the fifth largest but in production of the gas they are 9th in position. They produce a paltry 3 % of the world gas. Compared to 13% of the worldââ¬â¢s oil they produce. Oil fields The country has around 100 main gas and oil fields. Eight of these fields account for half of the oil reserves. The Ghawar field is the largest oil field in the world. It is about 1,260 sq. mile. A third of the worldââ¬â¢s natural gas comes from this field while 57% of the gas in this country is mined from the field. Other fields where the gas is b eing produced include a giant onshore and offshore Zuluf fields and Safaniya. Safaniya Field has a reputation of being the largest offshore oil field. It is in the Persian Gulf. It produces 1200,000 barrels per day. It was discovered in discovered in 1951. Its natural gas reserve amounts to 152?109à m3. Shaybah Field is a giant field which is found in the Rubââ¬â¢Al-Khli desert. It was established in 1990. Materials to build it were gotten 800 kilometers away from its location. It has dwelling facilities for a thousand men, it has offices for administration, there is a recreation centre, airstrip and workshops. It is linked to radio system by 650 kilometer fibre optic. It has estimated 14,000 million of unrefined oil and 25,000 billion ft 3 of gas. It was established in
Monday, February 3, 2020
Juwan howard case study (part B) Essay Example | Topics and Well Written Essays - 500 words
Juwan howard case study (part B) - Essay Example The concept is designed to give an overall picture of the operation. It is included primarily for additional clarity of purpose. Thus not only does it ensure precision it also makes implementations of new projects successful to a greater extent. However, despite that fact that highly useful information is made available through such a document, it has its limitations. Since the entire concept revolves around written material with no visible proof observed the message or purpose of such a document is not fully achieved. It is usually designed in situations where events occur simultaneously. In such circumstances, if one event would require changes or lead to changing of further events the entire study could be proved useless, which makes its relevance highly dubious. Also, the fact that it is concentrated on an individual viewpoint or confined to the vision of a group of people means that when taken to a more integrated level where opinions of various people are concerned a number of changes will have to be made in the actual scenario. Lastly, no matter how accurate one tries to develop operational scenarios they can always vary greatly as compared to the actual situation that may occur.
Sunday, January 26, 2020
Management Information System Uses At Unilever Information Technology Essay
Management Information System Uses At Unilever Information Technology Essay The world is considerably very small because of globalization. The virtual closeness of the countries has made the trade and commerce an international event. Global businesses make every community more closely around the world. The discussion in this report shall involve the strategic role and analyze the information requirements of an organization operating in a competitive global environment, decision making at each of the managerial levels, the critical relationship between the Business strategies, Information System (IS) strategy and the Information Technology (IT) strategy in an organization and the latent ethical issues of information systems. In this case, the situation surrounding Unilever will be taken into consideration. The following annotations and propositions discussed in this discussion are supported by claims on journals, books and Unilever website. The modern technology is really helping those businesses where is using a Management Information System in the various level of managerial approach. The chosen company is Unilever to describe in this report how Unilever is benefitting using Management Information System in various level of the company. The discussion in this report shall involve the strategic role and analyze the information requirements of an organization operating in a competitive global environment, decision making at each of the managerial levels, the critical relationship between the Business strategies, Information System (IS) strategy and the Information Technology (IT) strategy in an organization and the latent ethical issues of information systems. Table of Contents Executive Summary 2 Table of Contents 3 Background of the company 4 Analyzing Mission Statement 4 PESTEL Analysis of Unilever 4 Political Factors 4 Economical Factors 5 Socio-Cultural Factors 5 Technological Factors 5 Environmental Factors 5 Legislative Factors 5 SWOT Analysis of Unilever 5 Strength 6 Weaknesses 6 Opportunities 6 Threats 7 Recommended Information Systems 7 Strategic Level 8 Management Level 9 Knowledge Level 9 9 Operational Level 9 Ethical issues related in using Information System at Unilever 10 Conclusion 11 References: 12 Background of the company Unilever is a Dutch-British multinational company which acquired many consumers product brands in foods, ice-creams, beverages, cleaning agents and personal care products. Unilever got two headquarter one in Rotterdam, Netherlands and other one in London, United Kingdom. The Unilever is a dual listed company which has same directors and runs effectively. The current non-executive chairman of Unilever is Michael Treschowand and Paul Polman is Group Chief Executive. The main Competitors for Unilever are Proctor Gamble, Nestle, DANONE, Reckitt Benckiser, Kraft Foods, S.C Johnson and sons and Henkel. Analyzing Mission Statement The mission statement of Unilever UK represents two dimensions of their company, one is how Unilever products attached to the people everyday life and the other part is what Unilever wants to do in the nearest future. Everyday around the world, more than 150 million people in over 150 countries using Unilever products because people know they can help themselves feel good look good and can get more out of life, a few examples, Flora helps keep hearts healthy, a cup of PG Tips refreshes, Magnum gives an indulging treat, Persil to clean familys clothes, Domestos keeps germs free, Sure helps unbeatable protection and hair wash with Sunsilk helps looks great also gives confidence to take on life. The company is committed to provide a healthy lifestyle, variety, taste, quality products, enjoyment supporting increasingly precious commodity. The company is also committed to the vitality of the environment and the communities. The Unilever doing business in a responsible way has a positive b enefit also working in partnership with governments, international agencies (such as, UNICEF) and nongovernmental organizations (such as, WWF) to make a difference. PESTEL Analysis of Unilever Political Factors Unilever operating their businesses in globalise environment around the world. Unilever now operates their business over 150 countries around the globe. The performance of Unilever is highly influenced by legislative and political conditions of individual serving countries. If consider the employment legislations, the rules is different for every countries there need to be followed a rules for providing a mix job opportunity including flexible, lower paid locally based jobs, higher paid centrally located jobs etc. Also there has to be meet a demand from vast population categories like students, working parents and senior citizen, disabled people. Economical Factors Unilever is concern about economic factors because this is related with demand, costs, prices and profits. There is another most influential factors of economy is high unemployment which is directly related with the demand of many products and adversely affected on that may products. Those kinds of economic factors can not be controlled by the Unilever Socio-Cultural Factors The consumers demand the type of goods and services on the basis of consumers social condition, consequent attitude and beliefs. Now a day, the consumers are more aware of health related matters and the attitudes towards products are constantly changing. Technological Factors Technology is a macro-environmental variable which help the development of the Unilever products. The new technologies are beneficial for both companies and the customers; customer satisfaction rises because products are readily available. Unilever uses latest technologies for example wireless devices, intelligent scale, radio frequency identification etc. The use of Electronic Point of Sale (EPoS), Electronic Fund Transfer systems (EFTPoS) and electronic scanners have greatly improved the efficiency of distribution and stocking activities etc. (Finch 2004) Environmental Factors There are some issues threatening the producers and retailers have been environmental factors. In 2003, there was an increased pressure on many companies and managers to acknowledge their responsibilities to the society and act in a way which can help society (Lindgreen Hingley 2003). Unilever corporate social responsibility has to be concerned in this way where any organization exceeds minimum obligations to stakeholders specified through the regulation. (Johnson Scholes 2003) Legislative Factors There is the law of land and policies have a direct impact on the performance of Unilever. There is an enforceable Code of Practices have to be followed to set up banning many of current practices, for example, the payments from suppliers and changing agreed prices . (Mintel Report, 2004) The powerful competitors established brands creates a threat of intense price wars and a strong requirements for product differentiation. The governments policies for monopoly controls and reduction of buyers power can limit entry to this sector such controls on license requirements and limits on access to raw materials. (Mintel Report, 2004; Myers, 2004). SWOT Analysis of Unilever Successful businesses build on their strengths, correct their weaknesses and protect against internal vulnerabilities and external threats. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis helps businesses to understand overall business environment and exploit new opportunities more faster than any other competitors. Strength The market Share is increasing day by day because of playing a great profitable contribution the world economy. High reputations for quality products are a key strength. Unilever got excellent product safety in health, beauty and foods. Unilever is a global business which do business more than 150 countries around the world. There is a high performance of distribution where the suppliers are located around the UK. Competitive pricing is also a key strength in Unilever. Unilever uses latest technology which helps the company to introduce consumers good products. Unilever got experienced and qualified research and development team for product development. Weaknesses Brand image some time affect the common customer. High pricing for various products causes low earning customer to buy another companys less price products. Customer Relationship Management must be a qualified team as there have no retail shop company business always depends on sole distributors. Lack of market research in Unilever reduces total sales figure in a financial year. They do not have retail and online shop, it some time causes high pricing of products in the distributors retail shop. Depends on the distributors where some time does not take proper initiative to increase the sales. Opportunities Increasing market share comparable to the competitors is really a good opportunity which can help company to increase the growth rate. Unilever can open retail shop which will help to approach direct consumer. Increasing brand value by providing good quality of products. Unilever can acquire more companys brands and services which can be a key step to increase the value in the market. Greater promotion of some products can get more customers to use their products. Threats All successful businesses attract competition so the competitors would be a threat. International competitors may also intrude as Unilever expands. Every products can not be marketed every countries because of different race of people around the world. Natural disaster could damage many area of the business, for example, earthquake in Haiti and Chile. Recession causes loss of jobs where people less use of branded products, for example recent recession in USA, UK and Europe caused a vast impact in world economy. Recommended Information Systems The following cross-functional system concepts and how they can provide significant business value to Unilever will be discussed in this document: The operational level is for taking day to day decision. Transaction Processing System can help to take operation level decision like supermarket, Biometric device etc. The knowledge level of decision is takes for research, design and procurement. Knowledge Work System can help to take knowledge level decision. The tactical or managerial control level decision takes for 1 to 3 years, it is for resource allocation. Management Information System or Decision Support System can help to take the managerial level decision. The strategic level decision takes for 3 to 10 years, it is for long term. Executive Information System can help to take the strategic level decision. Figure 1 Strategic Level Complex Mathematical Model: Unilever can use a Complex Mathematical Model for monitoring operations, costs, revenues, market shares, share prices etc. Unilever is categorized as fast moving consumer goods, quick acquisition, processing of market information. The information of market is usually collect from research companies, historical data and individual analysis. Enterprise Data Warehouse and Business Intelligence Solution: In order to gain a clear view of business performance across Unilevers companies in around the world. Unilever Information Program: When transformation is taking place in the organisation, information systems are inevitably involved. Currently Unilever is reshaping operational responsibilities for greater clarity between what is better done by the local company, at regional level or global organisations. The Unilever Information Program (UIP) is to develop an infrastructure to support the Path to Growth strategy, with the key priority of finding a quick data integration solution to allow user access to any number of data sources for in-depth analysis. Management Level Supply Management Information System: Unilever can integrated a supply management information system which will helps local, regional and global supply managers make appropriate sourcing of decisions, allowing them to collate and analyze informations more quickly and easily. The system enables managers to negotiate with suppliers in a transparent and efficient way where benefiting both parties. Knowledge Level Procurement System: The procurement is inevitability for future supply chain optimisation the supply market, particularly in Europe is still suffering from under-development. The Procurement System can help total supply chain operation rather than just transactional activity. The Procurement System provides a catalyst for positive improvement in supply management profiles. Supply-Chain Management Systems: The using of a variety information system and several other supply chain management technologies, Unilever can enhance the usability of the supply chain. Research Development System: Used for formula development Operational Level Specifications System: Specification System will help in packaging, formula, raw material, finished products and process specification. Manufacturing Planning System: Manufacturing Planning System can help in production orders, purchase orders, standard costs, inventory, financial transactions, and production reporting. Planning System: Planning system can help in Demand Planning (DP), Demand Requirement Planning (DRP), Constrained Product Planning (CPP), Finite Scheduling. Order and Cash System: Order and Cash system can help in order entry management, terms of sale, deduction tracking, stock allocation and invoicing. Finished Goods Management System: Finished good management system can be used for shipping, warehouse, transportation, production and traceability. Ethical issues related in using Information System at Unilever A new technology introduces some new ethical dilemmas. Computer technology is used for gathering, storing, manipulating data and spread the processed data which is information. Information system uses local and global networks, databases, programs for processing information. Information is a key to prosperity and it is a source of power also. This is very important to think about ethical considerations, how information will be used in an information system because there is social and political issues involved. There are severe social problems exist today because government and business organisations have failed to uphold the highest ethics standard in Management Information System use. These problems exist in such forms as invasion of privacy and software piracy. The most widely publicized classification of human rights in the computer area is Richard O. Masons PAPA. The letters in PAPA stand for Privacy, Accuracy, Property and Accessibility. (McLeod and Schell, 2001) Privacy: The right of privacy is threatened by two forces. One is increasing ability is of the computer to be used for surveillance and other one is the increasing value of information in decision making. Decision maker sometime invade someones privacy to get the information. Unilever need to do market research in need to know what type of products customers really need or what they use. There is a ethical issue concerned because of Data Protection Act, UK 1998. Accuracy: The Management Information System is given credit for making possible a level of accuracy and which is not unachievable in manual system. Most of the time errors cost much greater. Property: There is some intellectual property like computer programs. The software or the systems Unilever using are they copyrighted, agreed to use from the vendors. Access: There are some information is available to the general public in the form of printed documents or microform of images stored in libraries which includes news stories, results of scientific experiments, government statistics and so on. Access right is required to access some other databases to get information. A right to access is a Modern-day ethical issue. Conclusion Finally it can be said that Unilever can make their market position stronger than before by using different information system at different level. But Unilever must have enough consideration in various sectors to use Management Information System.
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